Under Network 10’s new relationship with CBS, 10 All Access is Australia’s new favourite paid streaming service. Featuring binge worthy shows such as Tell Me A Story, Survivor and Charmed, it also showcases Australian favourites such as Bachelor in Paradise, I’m A Celebrity and Neighbours. The design of the campaign is kept clean, consistent and straightforward, while the “Access all” direction adds the cheeky invitation on top. (2018-Present)
The spirit of 10 is positively twisted.
I had the awesome opportunity to be part of a key moment in Network 10’s branding history. Under the new ownership of CBS, the Network was in need of a cheeky refresh. Away with the grey, and in with a whole refresh of sleek design, bright colours and a revival of the larrikin personality. (2018)
I was given the opportunity to design Network 10’s proposition tender document for the rights to air VRC’s Melbourne Cup from 2019 to 2023. I based the design off the jockey diamond patterns, all nestled within a rose gold inspired colour palette. The bid won, and was a huge success for the growing network. (2018)
Finalist for Pictoplasma x Adobe Project 1324’s Secret Sidekick Competition
Every few summers or so since I was young, I've witnessed egg like creatures amongst my Mum's pink flower bushes. I've come to learn throughout my time watching them that these seemingly reclusive creatures will only ever come out under certain conditions. It is in the midst of a summer rain, just as the late afternoon gives way to the imminent sunset, that they'll reveal themselves from their flowery homes. Their revelleries cause the skies and air to be coated in a soft shade of pink, enhancing the already magical rainbow that is left in the wake of rain. (2018)
I had the awesome opportunity to be a key designer in Network 10’s production of MasterChef Australia’s 2018 marketing campaign - “A season full of surprises”. As it was the series’ tenth season, Ten wanted to market the show’s longevity achievement with a new and refreshed look while still keeping to the MasterChef brand.
Our team came up with a modern and refined take on the brand, pulling back on literal imagery of food, and instead, reinvigorate it with a contemporary look. We wanted the familiar notions of food to be merged with the exciting nature of the tenth season, and thus we focused more on simple colour, texture and shape.
Within the campaign, I also was given the opportunity to design promotional tea towels that was part of a Woman’s Weekly print campaign. I illustrated the tea towel from scratch digitally, making many changes with help from my awesome colleagues along the way.
Keeping with the “surprises” theme for this season, Network 10 wanted to do something especially spectacular this year at Sydney’s VIVID Light, Music and Ideas Festival - one of the biggest creative events of Australia. Coincidentally, VIVID was also celebrating its ten year anniversary. The light animation depicted mini worker chefs creating a celebratory birthday cake under the timed pressure of the iconic MasterChef clock. It was viewed on the ASN Building at the Rocks, right in the heart of Circular Quay.
I played the part of a producer in the whole process of this creation - creating the initial design ideas, assisting in art direction, writing copy, taking reference photos, and more. I recommended the wonderful studio, Mighty Nice, to bring my idea to life which they did so incredibly. Many thanks to Bonnie Forsyth and their team for such great work.
This cover illustration was part of UTS' Student Association's 2016 VERTIGO Magazine, Volume 6. While it was the final volume of the year, it was also my final year doing university studies. This cover encapsulates those uncontrollable feelings of happiness, relief and joy from the accomplishment in completing a ridiculously difficult task (2016).